Why is product video important? 49% of online shoppers say that not being able to physically touch a product is one of the least favorite parts of online shopping. So its basic goal should be to bridge the gap and provide a holistic buying experience. Put the product in the same scenario as the customers would use it.

Here are detailed answers for questions that  e-commerce marketers will have before they start shooting a product video. It’s very important to have a clear understanding of these things so that you step in the right direction for your video marketing.

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Tips and Tactics to Develop a Marketing Strategy for Using Product Videos