Using behavioral design to reduce bounce rate

It comes as no surprise that humans have terribly short attention spans. In fact, a study by Microsoft  put a number on it: 8 seconds – less than the attention span of a goldfish. The implications for online marketing are huge. In a noisy and highly competitive online space, you either grab a visitor’s attention the moment they land on your website or lose them – possibly forever.

Using behavioral design to reduce bounce rate

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